Atone Lab - Brand Design
Atone Lab reimagines at-home Pilates through an elevated wellness lens. The vision: a brand that feels feminine, approachable, and sophisticated, made for the girls who follow a Pilates session with a martini. A balance of movement, mindfulness, and everyday indulgence defines a modern approach to wellness.
Created in collaboration with Samantha Glassman.
Services
Logo suite
Color palette + typography
Brand Style Guide
Mockups
Mat Label & Design
Social Media Content Direction
Moodboard & Color Palette
Atone Lab goes beyond Pilates, bringing together wellness, fashion, and lifestyle to create a brand that feels elevated, feminine, and effortlessly chic. A palette of warm neutrals and soft pinks adds softness and approachability, while rich browns bring depth, warmth, and sophistication.
Final Logo Suite & Collateral
Inspired by modern wellness and Pilates brands, the logo system features versatile horizontal and stacked wordmarks designed to stay recognizable across mats, resistance bands, merchandise, and social media. The identity comes to life through branded Pilates mat colorways and product labels that bring the brand palette into the physical experience.
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